AI-driven database reactivation (DBR) campaign
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TIMELINE
1 months
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SERVICES
Real Estate
AI-Driven Database Reactivation Campaign
A real estate agent had thousands of old leads sitting in his database that he gathered over the years through ads and his warm outreach. Flairr implemented an AI-driven solution that reached out to all of those leads via text message and tried to get them interested in the service again.
Spending Thousands of Dollars on Ads and Not Making The Most of It.
They already spent thousands of dollars on getting these leads and if they did not have the time to reach out to them or did not connect with them on the first pass, they would forever just sit in their database but reaching out them again might spark some interest.
How can we make the most of our ad spend without spending extra money?
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SOLUTIONS
DBR Campaign
We deployed an AI agent that:
Gathered all our clients' old leads.
Automatically reached out to them via text.
Warmed them up and qualified them.
Booked a callback with our client.
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RESULTS
Booked Appointments, No Additional Ad Spend
It took about 2 weeks to run through their whole database and and they were able to get callbacks with no extra ad spend. Their leads were up to 4 years old so ideally you would want fresher leads for a higher conversion rate.
43%
Response rate
$0
Additional ad spend
